About 

ME!

​After working for nearly nine years in the corporate environment, I decided to become a stay-at-home mom and start my own graphic design business. I have an artistic eye for design and am very detail oriented. I love working on all different kinds of projects and am excited to offer you my expertise!

Work

experience
 

BERGSTROM AUTOMOTIVE
Lead Graphic Designer   ​2008 - 2015

 

In this position, I was the driving force behind the conceptualization, development and implementation for all of Bergstrom’s graphics and creative designs while maintaining brand identity and standards of Bergstrom and the 35 brands they represent. Specific responsibilities included:
 
    • Design and creation of campaign and promotional materials 
      including logos, flyers, direct mail pieces, website graphics, email 
      marketing, banners, newspaper ads, POS materials, trade show
      banners and corporate brand collateral 
   • Design and copywriting for bimonthly corporate newsletter
   • Work within manufacturers’ co-op guidelines and maintain brand
      identity standards
   • Graphic design and maintenance of over 25 Bergstrom websites to
      ensure they represent accurate and current promotional offers and
      sales incentives
   • Billboard design for all Bergstrom locations (static and digital)
   • Photography and photo manipulation of dealerships’ and events 
      as
needed
   • Vehicle wrap design

 

 

BERGSTROM AUTOMOTIVE
Marketing & Design Coordinator   ​2006 - 2008
 

   • Supported the marketing team with updating budgets, media 

      buying and planning, and event planning and coordination

   • Purchased, scheduled and designed newspaper ads for all

      Bergstrom dealerships

   • Designed direct mail pieces including sales pieces, event invitations

      and email marketing

   • Designed graphics for over 25 Bergstrom websites and kept 

     incentives up to date

   • Developed and maintained a printer ready direct mail database

 

 

FOX CITIES MAGAZINE
Graphic Designer   ​2005 - 2006 (summer employment)

 

Responsible for the development of business promotional advertisements for various clients to be included in the monthly publication. Specific skill sets required included: creative design, layout, copywriting, photography and interpersonal communication 

 

Education
University of Wisconsin-Milwaukee
Sept. 2002 to May 2006

 

• B.A. in Journalism and Mass Communication with an emphasis in

   Advertising & Creative Design

• Minor in Communications

• 2004 & 2005 GPA of 4.0; Cumulative GPA of 3.8

• Dean’s list 2002 to 2006. Graduated with Honors

• Course emphasis in advertising, design, layout, photography, media

   and communications

 

Honors & Interests

2012: Received “Values Champion Award” for Bergstrom Corporate

   (nominated by peers for living, promoting and reinforcing the Bergstrom Basic Guest 

    Service Values daily)

• 2014: Received “Star Performer Award” for Bergstrom Corporation

   (One of three team members company-wide to be recognized based on drive to win,

    guest service, ability, inspiration and execution)

• President of UWM’s Ad Club 2005 - 2006; Officer 2004;

   Ad Club Member 2003

• Painting and drawing

• Member of the Webfooters Waterski Team from 1996-2012 

• Photography

 

Technical Skills

>  Photoshop

>  InDesign

>  Illustrator

>  Microsoft Excel & Word

>  Web graphic design

>  HTML knowledge

>  Photography

>  Copywriting

Personal Skills

>  Independent & group worker

>  Excellent editing skills

>  Creative

>  Detail oriented

>  Problem solver

>  Efficient

>  Self-starter

>  Multi-tasker